Indie Plant Records
Managing Maya Ellis
One artist’s release system, managed from capture to revenue.
You’re inside Indie Plant Records, viewing the direct-fan system for Maya Ellis and her Garden Tapes release.
Revenue snapshot
VIP revenue
$8,940
illustrative activity from this release
Fan list
12,486
+842 this month
Opt-in rate
38.4%
from link-in-bio
Blast opens
71.2%
last release push
Unlocked fans
596
paid access buyers
Audience CRM
Fans, tags, value, and owned-channel status.
Fan Growth
Last 7 days from bio, QR, and drop links.
4.8x
owned reach
$15
fan unlock price
12%
unlock rate
$15 is an example fan offer for this release.
Campaign Composer
Example release message with audience selection and preview.
596 fans
SMS and email-ready audience
VIP early access is live
You get the private Garden Tapes session before everyone else. Unlock the voice notes, stems, and first merch window.
fanloop.link/garden-vip
You get the private Garden Tapes session before everyone else. Unlock the voice notes, stems, and first merch window.
VIP early access is live. You get the private Garden Tapes session before everyone else. Unlock the voice notes, stems, and first merch window.
Artist-facing preview
Maya Ellis — Fan Website
The public experience fans see from this label workspace.
Maya Ellis
Independent alt R&B
Maya Ellis
Music, private drops, and live dates—direct from the artist.
New release
Garden Tapes
6 songs · 18 minutes
Garden State
Maya Ellis · Garden Tapes
The direct line
Get the music before the feed does.
Join for private drops, early tickets, and studio notes.
VIP Paywall
Example gated-release performance.
The figures below illustrate what a measurable fan offer could track.
Active gated drop
Garden Tapes Deluxe Room
Voice notes, stems, early merch, and private livestream replay.
596
unlocks
$8.9k
revenue
12%
CVR
Automation Timeline
What the system would log while the drop runs.
New opt-in captured
2 min agoMaya R. joined from the "Garden Tapes" QR code.
Welcome message sent
2 min agoDirect-fan list welcome message delivered.
Drop reminder queued
18 min agoVIP fans get early access at 7:00 PM CST.
VIP unlock logged
41 min agoKeira W. bought the $15 behind-the-scenes pass.
Want this direct-fan system built around your artist?
Turn the attention you already generate into a fan list you can reach directly, then connect it to the music, merch, and offers you already have.
Next step
Free audit
direct-fan list + release campaign map
Scope and price after the audit
What you receive
A clear view of the fans you can reach now and the first direct-fan campaign worth launching.
Built around your current stack and release priorities.